The most successful businesses use the same set of words and images in all customer touchpoints – on their website, in their emails and order confirmations, on their signs, etc. This is branding at its simplest. And the digital pieces of your brand all spring from your domain name.
The term online marketing covers a lot of ground, from promoting your business in search engine results to emailing newsletters or special offers to your customers. The good news for business owners like you is that all of these different strategies work in their own way.
See when an incoming call is for your business so you can answer accordingly. Make and receive calls using your business number to keep your personal number private. Use SmartLine to send and receive texts and pictures from your business number. Install the app on your current smartphone, there's no new equipment to buy.